Hi there.
It's so nice to meet you.
Victoria and Anniek share a passion for sustainability, great design and helping others. Victoria is a designer running her own design agency FuturPerfekt and Anniek is a Marketeer and Coach at her company Sync Twice. Both of them focus on helping sustainable companies grow, to make this world a better place.
Since affirmations have helped Anniek greatly in her adult life, she can only imagine what it would be like to have started this habit as a kid. Stepping into the person you want to be and having confidence from a young age. Growkid is a passion project, a company where they get to create the products they would have loved to have as a child.
'I loved creating the illustrations.'
Co-Founder Victoria created not only Growkid's visual identity, but also all of our illustrations. 'It was especially important to me to crate beautiful illustrations that communicate and model emotions clearly. Children might not yet have learned how to detect and express their own feelings in an effective way, so this can really help them to connect to their surroundings'.
Aesthetics also played a central role from the start. 'The moment we started it was clear to us that our goal was to create a beautiful and high quality product which isn't just catering to adults. The colour scheme as well as the style of illustrations is catered to children's needs.'
Recalling how it all started
Anniek's journey toward creating "Mantra’s for Mini" began with a moment of inspiration sparked by a TikTok video. As she watched a mother and her little girl share affirmations, she felt an instant connection to the practice. “I realized we didn’t have something like this available in the Dutch market,” she recalls. “It felt like a gap that needed to be filled.”
Motivated by this, Anniek dove into researching affirmations for children, determined to find those that would truly resonate with young minds. “I wanted the affirmations to speak to the real experiences of children—what they face day-to-day, the obstacles they encounter, and the stories the world tells them,” she explains.
This thoughtful approach led to a collaboration with her business partner Victoria, as they carefully selected 22 affirmations to form the core of the "Mantra’s for Mini" set.
Together, they fine-tuned the affirmations to ensure they were meaningful and empowering. However, they didn’t stop there. “We knew that getting the wording just right was crucial, so we decided to check the affirmations with a child psychologist,” Anniek says. The psychologist’s feedback was invaluable, confirming that the affirmations were not only positive but also developmentally appropriate for children.
With this careful attention to detail, Anniek and Victoria have crafted a product designed to help kids face life’s challenges with confidence, while feeling supported by the words they say to themselves.
What makes us unique?
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Connect with mini
Build memories that last. Our products help you to connect with your child on a deeper level. So slot out a moment in the day to have a conversation and sprinkle around small sentences of positive thinking.
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Products that last
We create with our end user in mind. That means quality products, sturdy paper and a box that is easy to open for children. So you and your child can enjoy the cards for a long time.
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Consciously created
There is no planet B, and if we want to help the next generation flourish, we should think about the planet they live on too. Therefore sustainability is not an afterthought. It's our starting point.
